| 12:00 Reception with sandwiches |
| 13:00 “Setting the Scene”, Jeroen Deleu, Directeur Sirris Brussel |
| 13:20 Keynote Game changers in digital media technology, Ivan Verbesselt, Vice-President Marketing Nagravision |
| 13:40 Keynote Game changers in business process solutions, Omar Mohout, serial entrepreneur and Managing Director Alex & Gross Systems GmbH |
| 14:00 Case Study: Business model innovation at Creax, Vincent Theeten, IT Director Creax |
| 14:15 Q&A |
| 14:30 Break |
| 15:00 Interactive workshop Business model innovation moderated by Nick De Mey from Board of innovation |
15:00 Interactive workshop Smart Products moderated by Sirris software engineering experts |
| 16:30 Closing word and summary of the sessions, Jeroen Deleu, Sirris |
| 17:00 Nocturne of the ITEA-ARTEMIS co-summit, organized by IBBT |
